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Friday, November 29, 2013

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The Super Bowl of Advertising: Are Commercials Still Winning the Game? explores the most successful and unsuccessful commercials across multiple industries. In this book you will find: Case studies from dozens of advertisers over the years ROI analysis of Super Bowl advertising effectiveness Historical perspective of the evolution of successful marketing campaigns How the word of mouth influence of Super Bowl marketing is more important than ever. Written by longtime marketing author Bernice Kanner (who sadly passed late last year), The Super Bowl of Advertising: Are Commercials Still Winning the Game? was first published in 2004. This best selling title has been repackaged by the ANA to provide you with key insights from the advertising industry.

Sales Rank: #11247265 in Books
Brand: Brand: Association of National Advertisers
Published on: 2007-01-12
Released on: 2007-01-12
Number of items: 7
Binding: Paperback
124 pages

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Used Book in Good Condition

From Publishers Weekly
This breezy and entertaining book provides a look at how advertising on America's most watched television program-the Super Bowl-has changed over the past 36 years. Kanner, former "On Madison Avenue" columnist for New York magazine, offers delightful tidbits about the commercials, the products and the executives responsible for choosing the ads. Who would believe that there were some 30,000 unsold seats at the first Super Bowl, in 1967, and 60-second spots sold for less than $100,000? Today, with more than 750 million viewers around the world, advertisers pay more than $2 million for 30-second spots. Presenting anecdotes about the ads along with illustrations, Kanner takes readers through time as she discusses such classic lines as "Schaefer is the one beer to have when you're having more than one" and "take it all off" in reference to Noxzema shaving cream. In an amusing piece, "Fossil Fuel," Kanner recounts a popular animated commercial that occurs inside a natural history museum at night: "The bones of a giant tyrannosaurus stir to life, awakened by the intoxicating smell of McDonald's fries. The T-rex sets off to find them. When a dozing guard realizes that Dino wants his dinner, he playfully makes it do tricks, doling out fries as training bait." Particularly insightful is "the dot-com bowl" chapter about the 2000 game. Several Internet companies spent millions of their IPO money on their ads-in vain, as the corporations were out of business by the end of the year. General business readers as well as industry insiders will appreciate the behind-the-scenes look at their world.
Copyright 2003 Reed Business Information, Inc.

Review
Advertising has become America's favorite spectator sport, and it couldn't ask for a better play-by-play announcer than Bernice Kanner. -- Randall Rothenberg, author of Where the Suckers Moon: The Life and Death of an Advertising Campaign

This is one enjoyable read—and a must-have for my reference shelf. -- Marian Salzman, co-author of Buzz: Harness the Power of Influence and Create Demand

About the Author
Bernice Kanner is a marketing expert with Bloomberg L.P., a columnist for "ScreamingMedia", and a regular contributor to Oxygen.com. She has appeared as a marketing expert on "CBS Morning News," ABC, and ESPN, and from 1981 through 1994 she wrote the award-winning "On Madison Avenue" column appearing in "New York Magazine."

Phil Dusenberry is chairman emeritus of BBDO North America, the ad agency he transformed into a creative powerhouse. He joined BBDO as a copywriter in 1962 and rose through the ranks to become chairman while winning numerous industry awards. Since retiring in 2002, he conducts creative seminars and lectures around the world.

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1 of 1 people found the following review helpful.
A Wonderful Gift for Those Who Love Advertising!
By Donald Mitchell
Advertising is very difficult to do well. Ask anyone who has tried, and they will tell you.
Once a year the American part of the advertising world comes together to display its finest efforts . . . all in the same program, the Super Bowl. What have been the high and low points of these efforts? Why did this event end up being so important to advertisers and their agencies? Those are but some of the questions this fine book will answer.
In my family, the men watch the Super Bowl for the football and the women watch for the advertisements. In past years, I have attended many Super Bowls (where the fans don't usually see the ads) and often wondered why everyone was talking so much about the advertisements during the following days. Having now seen some of the efforts that I had missed, I better understand why some watch the ads for fun.
The book is organized around telling the story of how advertising developed in the Super Bowl. This task is accomplished from a historical perspective, from looking at categories of ads (soft drinks, beer, cars, athletic footwear, food, and financial services), ways of advertising (sex-related stories, animals and by trying to steal attention from the Super Bowl), and major advertisers who have had a big influence on the game's reputation for ads (Apple, Budweiser, Pepsi). In the historical section, much more attention is paid to recent years than the early ones, and you will hear a lot about dot-com companies flopping at the Super Bowl.
In the best of these stories, you get lots of large, full-color stills from the ads, discussions of how the ads were selected, and information about how the advertiser's business fared after the Super Bowl compared to the cost of the ads. Getting permission for all of these stills must have been a brutish task. I spent months just getting permission for one still in a book that I co-authored.
I would be very surprised if a better book is written anytime soon on this subject. The only unavoidable disappointment was that the book was written before the Janet Jackson incident at the 2004 Super Bowl. That would have provided lots of meat for discussion. My avoidable disappointments were that the book didn't provide more detail about the best advertising campaigns that were launched at the Super Bowl and how the success of the ads was affected by the quality of the game.
At another level, this book will appeal to older readers as a sort of walk down memory lane as you recall your life when you first saw these games and these ads. For younger readers, it will be like a glance into a museum to see how much communications have shifted in just a few decades.

1 of 1 people found the following review helpful.
Super facts between Super Bowl Sunday snaps!
By Stan Hudy
"The Super Bowl of Advertising" recounts the successes, miracles and flops from all 37 Super Bowls not from the couch, but from inside the advertising agencies that created the spots and the companies that footed the multi-million dollar bills.
"The Super Bowl of Advertising," brings out little-known facts about Super Bowl Sunday besides the cost-per-second of commercials over the years.
Kanner's work, like advertising, is all about presentation as "The Super Bowl of Advertising," with its 6x9 size and use of glossy white pages, filled with video stills of commercials allow the memories of those 30-second sellers to be recalled with ease.
"The Super Bowl of Advertising," is a trip down advertising's memory lane.
Coca-Cola's "I'd like to teach the world to sing," debuted during Super Bowl VI followed by Mean Joe Greene's change of heart after a cold Coke at Super Bowl VII.
McDonald's "You Deserve a Break Today" was seen in 1971 with the accompanying music and jingle from Barry Manilow. The golden arches tounge-twister about its Big Mac ingredients was first heard in 1974.
In 1977, Brother Dominick provided 500 more copies for the abbot utilizing the newly innovative Xerox Copiers with the tag line, "It's a miracle."
1984 the year and the book by George Orwell created a wave that every ad agency wanted to ride and companies wanted to emulate.
The Apple Computer commercial, directed by Ridley Scott, shattered the minds of advertisers and viewers when an athletic blonde hurdles a sledgehammer at the screen, tinted blue, exploding and announcing that Apple Computer will introduce the Macintosh later that week. The ad ran only once, didn't even show the product but it was played again and again on network television, morning shows and still registers today with viewers.
In the 1990's advertisers were forced to decide on what way to approach their viewers as the Gulf War broke out prior to Super Bowl XXIV. While Coca-Cola went patriotic, Diet Pepsi went with "The Right One, Baby!" with Ray Charles and the Uh-Huh Girls.
No advertising book would be complete without paying homage to the King of Beers, Budweiser, and its numerous memorable spots on Super Sunday.
From Clydesdales, to frogs, to lizards, to copiers, catch phrases and the "Bud Bowl" "The Super Bowl of Advertising," describes how Anheuser-Busch became the King of Super Sunday.
Not to be forgotten is the dot.com craze, ads and even faster bust with only Monster.com and HotJobs.com surviving the blitz of 2001.
If you watched it on Super Sunday, like it or even hated it, "The Super Bowl of Advertising" is a quick look back at the action off the gridiron and many of the memories that have stayed with us when the final scores may have faded from memory.

2 of 2 people found the following review helpful.
The Greatest Television Advertising Book ever Published!
By Steven Dworman
As a former Adweek Magazine suppliment publisher, I can say without a doubt that if you have any interest in television advertising, commercials, and their results-or even just heading down a nostalgia path, this book is the greatest book ever published on it's subject.
Inside it's pages are filled with full color photographs of the most important television spots in the past 20 years.
But even more important, Ms. Kanner's insightful writing gives us the inside stories of how these spots were created and what happened when they were aired. The background and inside information she's uncovered is invaluable for anyone interested in this field.
If you want to own one book on television advertising, this is the new bible!

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Sunday, November 24, 2013

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Sales Rank: #2639406 in Books
Published on: 1990
Binding: Hardcover

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Saturday, November 23, 2013

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Appropriate for one semester/two-quarter undergraduate level courses in Industrial Ecology. Industrial ecology is a new way of looking at economic and environmental interactions. This is the first textbook available to those interested in learning how to put into practice the idea of performing industrial activities while keeping environmental consequences in check.

Sales Rank: #3709604 in Books
Published on: 1995-01-27
Original language: English
Number of items: 1
Dimensions: 9.75" h x 7.25" w x .75" l, 1.70 pounds
Binding: Hardcover
416 pages

From the Publisher
Industrial ecology is a new way of looking at economic and environmental interactions. This is the first textbook available to those interested in learning how to put into practice the idea of performing industrial activities while keeping environmental consequences in check.

From the Back Cover
Industrial ecology is a new way of looking at economic and environmental interactions. As applied to manufacturing, it requires familiarity with industrial activites, environmental processes, and societal interaction. Presents practical approaches to designing for the environment and life cycle assessment methodologies. Demonstrates how to evaluate one product or process with respect to others. Highlights prospects for the future. For those whose background is either industrial or environmental, or those interested in learning how to put into practice the idea of performing industrial activities while keeping environmental consequences in check.

It has been a maxim of many years' standing that the goals of industry are incompatible with the preservation and enhancement of the environment. It is unclear whether that maxim was ever true in the past, but there is certainly no question that it is untrue today. The more forward-looking corporations and the more forward-looking nations recognize that providing a suitable quality of life for Earth's citizens will involve not less industrial activity but more, not less reliance on new technologies but more, not less interaction of technology with society but more, and that providing a sustainable world will require close attention to industry-environment interactions. This awareness of corporations, of citizens, and of governments promises to ensure that corporations that adopt responsible approaches to industrial activities will not only avoid problems but will benefit from their foresight.

Indeed, the involvement of industry is crucial if the world is to achieve sustainable development. Robert Sievers of the University of Colorado points out that governments have many critical short-term issues demanding their attention: achieving economic stability, feeding growing populations, establishing politically viable nations, making the transition from centrally controlled to free market economies, and so forth. The activities of many governments may thus be rather insular for the foreseeable future. At the same time, corporations are increasingly multinational, have longer time horizons, and depend for their survival and prosperity on relatively stable global business conditions and on responding to the desires and concerns of many different cultures and populations. Private firms, not governments, choose, develop, implement, and understand technology. Hence, responsible corporations may turn out to be among the global leaders in the transition between nonsustainable and sustainable development, but they will need the help of governments and nongovernmental organizations in establishing broad, insightful approaches and frameworks to the complex interactions that are involved.

There are three time scales of significance in examining the interactions of industry and environment. The first is that of the past, and concerns itself almost entirely with remedies for dealing with inappropriate disposal of industrial wastes. The second time scale is that of the present, and deals largely with complying with regulations, with preventing the obvious mistakes of the past, and with conducting responsible operations. Hence, it emphasizes waste minimization, avoidance of known toxic chemicals, and "end-of-pipe" control of emissions to air, water, and soil. Corporate environment and safety personnel are often involved, as are manufacturing personnel, in making small to modest changes to processes that have proved their worth over the years. On neither of these time scales do today's industrial process designers and engineers play a significant role.

The third time scale is that of the future. The industrial products, processes, and services that are being designed and developed today will dictate a large fraction of the industry-environment interactions over the next few decades. Thus, process and product design engineers hold much of the future of industry-environment interactions in their hands, and nearly all are favorably disposed toward doing their jobs with the environment in mind.

Their problem is that doing so requires knowledge and perspective never given to them during their college or professional educations and not readily available in their current positions. Remedying this situation for the students and technological professionals of today and tomorrow is the primary focus of this book. In addition, we have crafted the book so that it will be a useful addition to curricula in policy, business, environmental science, law, and other related specialties, since it is equally important that students and professionals in those disciplines understand more about technology's role in mitigating or contributing to environmental problems.

Industrial ecology, which we define in Chapter 2, is a modern approach to thinking about economy-environment interactions. As applied to manufacturing, it requires familiarity with industrial activities, environmental processes, and societal interactions, a combination of specialties that is rare. Accordingly, we have purposely attempted to make this volume useful for those whose primary background is industrial, environmental, or societal, or for those who interact with specialists in those disciplines. Many chapters include discussions of common industrial approaches to the issue being discussed as well as perspective on the environmental impacts produced. For the latter, we emphasize impacts on long time and space scales, as shorter horizons are often better recognized and better regulated either internally or externally. The approaches differ depending on the venue, but all in all, industrial ecology is about ways to transform environmental goals into reality.

The book is divided into five sections. The first provides a brief definition of the topic and outlines the approach of the book. The second, the Physical, Biological, and Societal Framework, describes the playing field on which industrial ecology operates, and the opportunities and constraints that each of these areas provides. In the third section, Design for Environment, topics central to the designers of products, processes, and services are discussed: energy, materials, product delivery and use, end of life. The central concept of life-cycle assessment is introduced here in some detail. The fourth section, Corporate Industrial Ecology, addresses the implementation of industrial ecology within the corporate environment. The final section, Systems-Level Industrial Ecology, deals with issues broader than a design, a factory, or a corporation, as we discuss industrial ecosystems, resource analysis, models and predictions, and Earth system science and engineering.

We have purposely mixed the philosophical with the practical. Avoiding that mix creates a textual product that is easier to write and easier to comprehend, but one that is much less relevant. The essence of industrial ecology is that it is the combination of technology with society, and that combination has many facets and many implications. The industrial ecologist needs to appreciate corporate and societal interactions, and to understand something of the interactions of industrial activity with the environment. Only at that point is there a logical framework in which to place goals and techniques.

We have been gratified at the reception given to the first edition of this book. It was published in 1995, at a time when industrial ecology was a young field searching for definition, approaches, and tools. Our attempt to fill this need was inevitably preliminary. Nonetheless, several thousand students and professionals used the book; Sukehiro Gotoh of Japan's National Institute for Research on the Environment translated it into Japanese; and several thousand students and professionals acquired our subsequent books, Design for Environment (1995), Industrial Ecology and the Automobile (1998), Streamlined Life-Cycle Assessment (1998) (T.E.G. only), and Industrial Ecology: Policy Framework and Implications (1999) (B.R.A. only), all published by Prentice Hall. During these few years, the field has begun its own archival publication, the Journal of Industrial Ecology, and has formed the International Society of Industrial Ecology. The vigor and lasting nature of industrial ecology is now unmistakable.

As industrial ecology has developed, ideas that were embryonic a decade ago have matured, and new ways of approaching technology-environment interactions have emerged. Accordingly, we spend significant parts of this edition of the book on topics completely unaddressed in the first edition: the relevance of biological ecology, indicators and metrics, the service sector, industrial symbiosis, systems analysis, and scenario development, to name a few. In a textbook for a mature field, these additions would be largely a synthesis of the work of many. Industrial ecology is new enough and its practitioners few enough, however, that parts of these topics represent our efforts to define and describe areas not yet widely addressed, but appearing to hold considerable promise. These new areas seem likely to transform industrial ecology from a topic centered rather narrowly on product design to one defining the parameters and pathways toward sustainable development. In the process, industrial ecology is becoming increasingly interdisciplinary and ever more broadly relevant.

We are grateful to many people for their help during the preparation of this second edition. Detailed reviews were performed by Arpad Horvath, University of California, Berkeley, Timothy Considine, Pennsylvania State University, M. Bertram, R. Gordon, R. Lifset, H. Rechberger, and S. Spatari, and the book is much the better for their comments. For the use of illustrations and examples, we thank I. Horkeby (Volvo Car Corporation), and R. Tierney (Pratt & Whitney). We have appreciated our interactions with the staff at Prentice Hall, especially Marcia Horton and Laura Fischer, who have helped us produce what we feel is a most attractive book. Finally, we thank AT&T, the AT&T and Lucent Foundations, the U.S. National Science Foundation, and the U.S. National Academy of Engineering for their support of industrial ecology initiatives; their help has been essential in the development of this new field.

T. E. GRAEDEL
B. R. ALLENBY

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2 of 2 people found the following review helpful.
Practical models for Corporate Environmental Strategies
By Daniel Waisberg
I bought this book while writing my under-graduation final project in "Corporate Environmental Strategies", which was later published in a Brazilian magazine called Industrial Ecology. The book changed the way I see environmentalism in a very important way: it made me stop discussing about the real state of the world and start worrying about improving it (in those times I had read 'The skeptical Environmentalist' by Bjorn Lomborg and 'The Ultimate Resource 2' by Julian Simon, which are great books in my opinion). I started to understand that the most important is not to define where we stand, but to make the world a better place.

Graedel and Allenby propose practical and detailed strategies in order to 'green' the production process. They start the book with a really unbiased discussion about environmentalism and slowly provide the context for the introduction of environmental processes into the industrial world (full table of contents below). The text is written in a very clear and didactic way, and the technical terms are explained from A-Z.

I strongly recommend this book for engineers, environmentalists, managers, biologists, and people who want to improve the world's environment.

TABLE OF CONTENTS

1. Humanity and Environment.

2. The Industrial Ecology Concept.

3. Technological Change and Evolving Risk.

4. The Relevance of Biological Ecology to Technology.

5. The Status of Resources.

6. Society and Culture.

7. Governments, Laws, and Economics.

8. Industrial Product Design and Development.

9. Industrial Process Design and Operation.

10. Choosing Materials.

11. Designing for Energy Efficiency.

12. Product Delivery.

13. Environmental Interactions During Product Use.

14. Design For End of Life.

15. An Introduction to Life-Cycle Assessment.

16. The LCA Impact and Interpretation Stages.

17. Streamlining the LCA Process.

18. Using the Corporate Industrial Ecology Toolbox.

19. Managing Industrial Ecology in the Corporation.

20. Indicators and Metrics.

21. Services, Technology, and Environment.

22. Industrial Ecosystems.

23. Metabolic and Resource Analysis.

24. Systems Analysis, Models, and Scenario Development.

25. Earth Systems Engineering and Management.

26. The Future of Industrial Ecology.

Appendix A: Electronic Solder Alternatives: A Detailed Case Study.

Appendix B: Units of Measurement in Industrial Ecology.

Glossary.

Index.

5 of 7 people found the following review helpful.
Great reference for students in a wide variety of majors.
By Mariana Ruiz
The book presents the main topics of environmental science in a clear, organized format, relating them to industrial production of goods. Full of visual aids, excercises, and suggested reading lists at the end of each chapter, could definetly be a text book for undergrads.
Humanity and Environment.Technology and Industry. Lyfe-Cycle Assessment. Process and Product Audits. Industrial Design. Materials, Packaging and Transportation. Recycling.

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Saturday, November 9, 2013

[C266.Ebook] Download Ebook The Great Battles of Antiquity: A Strategic and Tactical Guide to Great Battles that Shaped the Development of War, by Richard A. Gabriel,

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The Great Captains frequently looked to crucial battles to learn lessons that they themselves employed. While the battles of antiquity have often been examined, Western generals looked to the wars of the Greeks and the Romans, the Chinese to their own campaigns, and so on. Never before have military leaders and other students of military history had the benefit of a systematic look at the key battles throughout the ancient world. In this volume, Gabriel and Boose examine the 31 wars, campaigns or battles from Megiddo (1479 B.C.) to the fall of Constantinople (A.D. 1453) that had the greatest impact on the ancient world, stretching from the Mediterranean through the Middle East to Japan and Korea.

Beginning with Megiddo, the first battle in history for which there is a relatively detailed account of strategy and tactics, Gabriel and Boose provide a systematic survey of major battles, wars, and campaigns. Each analysis begins with the Strategic Setting, which places events within the larger political and strategic context; then looks to The Antagonists, providing a comparative look at each army, its equipment, tactics, weaponry, logistics, style of combat leadership, and doctrine to assess its major strengths and weaknesses. The authors then examine The Battle, offering a detailed account of the struggle complete with maps and charts to clarify the analysis of what happened on the battlefield. The final section, Lessons of War, dissects each battle for its successes and failures that are particularly relevant to the development and conduct of war in the modern age. Each survey ends with a bibliography of key sources for further reading. This volume is designed to be an invaluable reference source for military historians and professionals as well as the general reader.

Sales Rank: #2077474 in Books
Published on: 1994-12-30
Original language: English
Number of items: 1
Dimensions: 9.58" h x 1.60" w x 6.44" l, 2.66 pounds
Binding: Hardcover
744 pages

Review
..."a well written book grand in scope and design, and worthy of study by soldiers and statesmen alike. The breadth and depth of this book is worthy of volumes, but the four-step methodology employed by the authors serves them well in limiting its scope. The analysis in all four categories is superb. The authors are meticulous in their presentation of the impact of culture on warfare. This book serves as a primer on how to integrate culture into military history without diluting the importance of either in society."-Armor

?...a well written book grand in scope and design, and worthy of study by soldiers and statesmen alike. The breadth and depth of this book is worthy of volumes, but the four-step methodology employed by the authors serves them well in limiting its scope. The analysis in all four categories is superb. The authors are meticulous in their presentation of the impact of culture on warfare. This book serves as a primer on how to integrate culture into military history without diluting the importance of either in society.?-Armor

.,."a well written book grand in scope and design, and worthy of study by soldiers and statesmen alike. The breadth and depth of this book is worthy of volumes, but the four-step methodology employed by the authors serves them well in limiting its scope. The analysis in all four categories is superb. The authors are meticulous in their presentation of the impact of culture on warfare. This book serves as a primer on how to integrate culture into military history without diluting the importance of either in society."-Armor

From the Back Cover
The "Great Captains" frequently looked to crucial battles to learn lessons that they themselves employed. While the battles of antiquity have often been examined, Western generals looked to the wars of the Greeks and the Romans, the Chinese to their own campaigns, and so on. Never before have military leaders and other students of military history had the benefit of a systematic look at the key battles throughout the ancient world. In this volume, Gabriel and Boose examine the 31 wars, campaigns or battles from Megiddo (1479 B.C.) to the fall of Constantinople (A.D. 1453) that had the greatest impact on the ancient world, stretching from the Mediterranean through the Middle East to Japan and Korea. Beginning with Megiddo, the first battle in history for which there is a relatively detailed account of strategy and tactics, Gabriel and Boose provide a systematic survey of major battles, wars, and campaigns. Each analysis begins with the Strategic Setting, which places events within the larger political and strategic context: then looks to The Antagonists, providing a comparative look at each army, its equipment, tactics, weaponry, logistics, style of combat leadership, and doctrine to assess its major strengths and weaknesses. The authors then examine The Battle, offering a detailed account of the struggle complete with maps and charts to clarify the analysis of what happened on the battlefield. The final section, Lessons of War, dissects each battle for its successes and failures that are particularly relevant to the development and conduct of war in the modern age. Each survey ends with a bibliography of key sources for further reading. This volume is designed to be an invaluablereference source for military historians and professionals as well as the general reader.

About the Author

RICHARD A. GABRIEL is Professor of Politics and History at the U.S. Army War College, where he teaches Ancient Military History. He is the author of numerous books on warfare from antiquity to the present.

DONALD W. BOOSE, JR., is a combat veteran who spent much of his 30 year military career in Korea and Japan. He teaches military strategy and operations at the U.S. Army War College, where he was previously the Director of Asian Studies. He also teaches East Asian history and culture at Wilson College in Pennsylvania.

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28 of 28 people found the following review helpful.
Waaaaay Overpriced
By Paul McGrath
This is an enjoyable and very informative look at ancient warfare, from the beginning of recorded history to the fall of Constantinople in 1453. The title of the book is somewhat misleading in that this really isn't a series of essays on individual battles, it is actually a bit more encompassing. Instead of Cannae, for example, we get the entirety of the Second Punic War. There are chapters on the campaigns of Caesar and Alexander, there are chapters on the Greek way of war, (both with the Persians and among themselves), the Chinese way of war, the Japanese way of war, and the Swiss way of war. And there are chapters having to do with individual battles: Hastings, Megiddo, Teutoburg forest, etc. As far as I can tell, they didn't miss anything important, although I'm sure there are some experts out there who would disagree.

The chapters are nicely set up in that they first give you an overview of the societies and personalities involved. They then go into a detailed discussion of the weapons, armor and tactics, followed by a detailed examination of the battles themselves. Following this, the discussion has to do with lessons learned, one of which and perhaps the most important is that in order to win a war, an army must have the unqualified support of its citizens. No matter how great the general, no matter how powerful the army, it is destined to ultimately lose unless it can count on its citizens and its government.

It is a great book, but the question is, is it worth the price? Look above. Does the almost exorbitant amount of money they're asking for this seem like a typo? Well it's not. That is the price. But why? When I bought it, I assumed that the book would be oversized, with glossy paper perhaps, and with colored illustrations. Perhaps I would hang onto it for a few years, then present it as a gift to some precocious teenager to pique his interest in ancient warfare. But no. The book is standard sized, about 700 pages, with stock paper, and with black and white lined drawings and maps. Nothing more.

So, again, is it worth it? You want my answer? Well, here it is: no.

10 of 10 people found the following review helpful.
Good primer but details are sometimes fudged to fit theory
By James J. Bloom
This survey of 31 ancient battles is tailored to fit the "lessons learned" or principles of war approach used in traditional military academy texts. It is a handy introduction to the battles in light of the Art of War but the reader should be cautioned that the authors seemed limited to (based on the limited bibliographical lists) secondary sources and these do not usually reflect the latest or most accurate scholarship. This is particularly important regarding ancient military history where the original source material itself has to be cross-checked with many other accounts since ancient authors or editors were so often biased or simply uninformed.
If you are looking for a handy review of ancient and dark age battles in general, this is a good place to start. However, if you need to research a particular region or campaign, by all means go to specialist studies and don't limit yourself to those suggested in this survey. Jim Bloom

6 of 6 people found the following review helpful.
Excellent review, very relevant today
By Herbert O'Garth
Gabriel and Boose start out with the hope that they can make the study of military history relevant in an age of precision guided munitions and CNN. At this, they succeed brilliantly. Starting with the first well-recorded battle, at Meggido, they effectively span 3500 years of combat to detail the advances, reverses, and stalemates of military fortune.
Each chapter covers a separate battle or related series of battles. It begins by describing the societies that went to war, their politics, economy, organization, and weapons. Then, the authors describe the strategic situation that led to war between the antagonists, the goals of both sides, and the value of victory and cost of defeat. Once strategy is out of the way, they deal in great depth with the tactics used in each battle, with an emphasis on the major developments of a given era, whether technical, tactical, or operational. Finally, they give a list of "lessons" from each battle.
Overall, the book is excellent for students of both ancient and modern military thought. I especially enjoyed the first chapter, which gave a chronology of weapons, armor, supply, and typical casualties. It really changes your view from the typical Hollywood picture of ancient warfare. Who knew that most were not injured in the battle, only to be slaughtered once their side broke to flee?
One negative is the "lessons" section of each chapter. Rather than draw direct parallels with contemporary policy, the authors give a laundry list of ideas and principles. These are generally informative in the context of the specific battle, but are too vague to work as a textbook for modern practitioners of conflict. The real value is in drawing these parallels for yourself, which the superb organization of the rest of the text makes quite easy.

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Monday, November 4, 2013

[V180.Ebook] PDF Download Figure Drawing for Concept Artists, by Kan Muftic

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Figure Drawing for Concept Artists is an essential primer that aims to bring traditional figure drawing techniques and knowledge to every concept artist's skill set. Accessibly written and lavishly illustrated by Kan Muftic, a professional concept artist and respected industry practitioner, this book celebrates the common ground between traditional life drawing and the fast-paced world of the concept art industry. When drawing from life, an artist learns how to capture dynamic figures, diverse bodies, and challenging poses in a timed, live setting—skills that can be translated perfectly to the fast, intensive approach needed by contemporary concept artists.

This book is an invaluable resource for digital artists wanting to ground their work in classical art skills, and traditional artists wanting to find their way into the concept art industry. Learn about the materials, tools, and observational skills needed to make successful life drawings, how to capture the forms of the human body on paper, and how to improve your character and concept art with a dynamic approach to figures and anatomy. Clean, readable, minimalist pages and stunning, insightful drawings make this book easy to follow and learn from, as well as inspiring to browse through at your leisure. Figure Drawing for Concept Artists offers a unique, up-to-date perspective on classical skills, with the contemporary practitioner in mind.

Sales Rank: #5505136 in Books
Published on: 2017-06-13
Original language: English
Dimensions: 9.63" h x .0" w x 8.25" l,
Binding: Paperback
192 pages

About the Author
Kan Muftic
Traditionally trained in fine arts, Kan Muftic is currently working as an animation director on a Netflix project. He has worked as a visual development artist for many major projects and franchises, with film credits including Guardians of the Galaxy, Doctor Strange, Godzilla and Jungle Book: Origins, and video game credits including Destiny and the Batman: Arkham series. Figure drawing has always been Kan’s passion, and he has spent many years studying figure drawing and anatomy, which has had a significant influence on his professional work.

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Saturday, November 2, 2013

[C171.Ebook] Free Ebook Fantastic Four Visionaries - John Byrne, Vol. 3, by John Byrne

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Not since the days of Stan Lee and Jack Kirby, the trailblazers of the Marvel Universe, had someone so perfectly captured the intense mood, cosmic style and classic sense of adventure of Marvel's first family of super-heroes. Writer/artist John Byrne launched the Fantastic Four into realms where few creators before had dared to go. Now, the collection of his classic run continues! Featuring a four-part epic deep within the Negative Zone - and the death of... Reed Richards?! Plus: Galactus devours the Skrull homeworld, and the Fantastic Four say goodbye to the Baxter Building! Guest-starring the Avengers! Collects Fantastic Four #251-257 and Annual #17, Avengers #233, and Thing #2.

Sales Rank: #1441610 in Books
Published on: 2005-01-12
Original language: English
Number of items: 1
Dimensions: 10.25" h x .50" w x 6.75" l,
Binding: Paperback
248 pages

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5 of 5 people found the following review helpful.
John Byrne Fires Up the F.F. Again
By Amazon Customer
The Fantastic Four used to proclaim themselves "The World's Greatest Comic Mag(azine)" Well under Byrne's helm it could rightfully be said so.

The trick of revitatalizing a franchise is to know what to take, what to emulate, what to improve upon and what to leave behind. Byrne is going full steam ahead.

Byrne builds on the characters without forgetting their roots. He touches on the great FF epics while telling new stories. It looks like a combo of Stan and Jack with a litle Larry Niven style science fiction thrown in.

The book starts out with a trip into the Negative Zone. Along the way they encounter many a science fiction twist while all the time trouble is brewing in the Baxter Building that brings in no less than the Avengers (another series Byrne worked on).

This book includes the famous "widescreen" version that had to be read sideways (but alas the free tattoo inserts are not reprinted).

With Annihilus and Galactus as villians and a case that leads right back to the second fantastic four adventure way back in F.F. #2 how could you go wrong??

3 of 3 people found the following review helpful.
Early experiments
By "extreme_dig_cm"
3-1/2 stars. I consider volumes 3, 6 & 7 in this series to be about average to slightly above average in quality. If the 2nd paperback was a solid step forward in figure drawing, this 3rd edition almost seems like 2 steps back? What happened?...

The end of the 2nd edition gives us Byrne's famous issue #249, to this day some of the best artwork he's ever produced. You'd think he would continue on to bigger & better things. Instead, Byrne gets highly experimental in both story and art here, perhaps as a reaction to seemingly reaching his artistic zenith. This isn't a bad collection of experiments; it's just that my expectations for this volume were for something so much better.

Included in this 3rd volume: about 5 issues dealing with the Negative Zone, Franklin & Annihilus, one having a sideways layout for the art; Daredevil & Avengers as brief guest stars dealing with Annihilus; a Thing solo story; a Galactus, Nova & Skrulls conflict; and a FF Annual with pencils & colors only (no inks).

The experimental nature of this edition is obvious. That sideways issue and the annual with no inks are both out of the ordinary. Byrne's inks too take on a new direction: being now a little more loose & unrefined, a bit like Frank Miller's eighties Marvel work. The Negative Zone story arc has an early Sci-Fi/ Star Trek feel to it. It's not that any of this stuff is really all that bad. It's just that I consider the other volumes in Byrne's run to be that much better.

Included in this volume:
*Issue #251- John Byrne writes, pencils & inks
*Issue #252- John Byrne writes, pencils & inks
*Issue #253- John Byrne writes, pencils & inks
*Issue #254- John Byrne writes, pencils & inks
*Issue #255- John Byrne writes, pencils & inks
*Avengers #233- John Byrne breakdowns & co-plots; Joe Sinnott finishes
*Issue #256- John Byrne writes, pencils & inks
*Thing #2- John Byrne writes & inks; Ron Wilson pencils
*Issue #257- John Byrne writes, pencils & inks
*Annual #17- John Byrne writes & pencils; no inks

2 of 2 people found the following review helpful.
Reproduction values not entirely up to par...
By comicsatemybrain
The stories and artwork in this volume are classic, but I find it disappointing that a substantial chunk of the book suffers from poor, muddy reproduction of the linework. This is not a minor point since (1) Byrne's artwork is detailed, and easily suffers from dropouts and blotchiness if it isn't reproduced carefully and (2) the original publication dates of these comics wasn't so long ago that there isn't any reason not to put out a top quality job. Fortunately, only a portion of the reprints in this edition suffer from this problem, and the other volumes in this series have crisp reproduction throughout (as of this writing, Volume 5 is the most recent volume to be published).

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Friday, November 1, 2013

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Haynes. Covers all front-wheel drive models, 1986-1999.

Sales Rank: #626164 in Books
Brand: Haynes
Published on: 2001-05-30
Original language: English
Number of items: 1
Dimensions: 10.75" h x .50" w x 8.25" l, 1.00 pounds
Binding: Paperback
328 pages

Features

Step-by-step procedures
Easy-to-follow photographs
Based on a complete teardown and rebuild
Complete troubleshooting section
Color Sparkplug Diagnosis Page

About the Author
Haynes offers the best coverage for cars, trucks, vans, SUVs and motorcycles on the market today. Each manual contains easy to follow step-by-step instructions linked to hundreds of photographs and illustrations. Included in every manual: troubleshooting section to help identify specific problems; tips that give valuable short cuts to make the job easier and eliminate the need for special tools; notes, cautions and warnings for the home mechanic; color spark plug diagnosis and an easy to use index.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Usefullness
By Dissapointed
Electrical diagrams are so small that one can not read with a magnifier. Pictures and details are not good. To fix the heater control panel I found better pictures and info in the internet. I also could not find useful enough details in how to replace a complete dashboard.
Thanks

1 of 1 people found the following review helpful.
Great manuals...but what about shortcuts?
By Bertman
The step by step instructions are great. I would love to see some shortcuts included. They can always have shortcuts with disclaimers such as "you can do this but be careful this does not occur" along with the full instructions. I found a shortcut that helped me replace my fuel filter without having to remove the charcoal filter canister. It saved me quite a bit of time and those kinds of notes would be awesome!

1 of 1 people found the following review helpful.
Very good!
By Alpal
Described as used, very good, but looked like a new one to me. Price and delivery time exceptional, but contents cover a lot of different year Celicas. I had an '87 years ago and currently a '99. Looks like it may have more useful info for the earlier model after briefly looking through it.

See all 16 customer reviews...

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