Wednesday, January 18, 2012

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Breakthrough Advertising, by Eugene M. Schwartz

2004. First Edition. Glossy hardcover. No dust jacket. 236 pages.

  • Sales Rank: #244569 in Books
  • Published on: 2004-01-01
  • Format: Unabridged
  • Number of items: 1
  • Binding: Hardcover
  • 236 pages

Most helpful customer reviews

3 of 3 people found the following review helpful.
The only marketing book I’ve read twice before finishing once
By James Sitzeman
The only marketing book I’ve read twice before finishing once… HIGHLY recommended for copywriters, advertisers, marketers, consultants, and anyone in the golf business.

… it’s worth mentioning that 90% of the content I read in this book has never been in the hundreds of other marketing/advertising books I’ve read.

Only one person, Michael Masterson, a student of Eugene Schwartz, touches on levels of prospect sophistication and how to approach (and create new) markets based on the prospect’s level of desire awareness.

Read it twice... and it's worth every penny... I hesitated for a moment, but very happy I dropped the $140 after reading it!!

4 of 4 people found the following review helpful.
Advanced concepts of the psychology of marketing
By Chuck Rylant
Whether you value this book or not depends on your current knowledge, writing experience and level of desire to become really good.

This in not a book for beginners learning the fundamentals of advertising as the title alone could lead one to believe.

This book is for the advanced student and creator of copywriting for direct response campaigns. If you are not familiar with "direct response," you are not ready for this book.

If you have a thorough understanding of the basics, and you done your share of testing, then you will be ready for this book. It is and advanced study of the science of copywriting and advertising campaigns. This is for someone who has already had some wins under their belt and is now ready to take their skills to the next level.

The downside is that this book is not easy to read. It is dry and boring. Expect it to take you a long time to get through and to really grasp it, you should study this like a text book--highlighter in hand and multiple passes at it.

8 of 8 people found the following review helpful.
If you lack 1st-hand knowledge this book will go over your head
By Loren Woirhaye
I put off writing about this book until I had read it
several times. I put off buying it for awhile because
it's so overpriced.

This shouldn't be the first copywriting book you read.
I would say you should be thoroughly in the mix as a
marketer and hiring copywriters or doing it yourself
to even comprehend this book.

It's position a golden key to advertising mastery is
probably deserved. There are insights here which are
profound in their implications.

Invaluable resource for serious marketers and copywriters.

Not a good investment if you are just starting out. Read
all the copywriting classics first... and more than once.
Then write a lot of copy. Then get this book and you'll
have a point of reference to understand how the information
here can make you better.

I'm not telling you much about what is in the book. Other
reviewers who are stronger writers than I have already
told you what is in it. I'll just say you need a certain
level of maturity in the way you think and do marketing to
grasp the lessons in this book.

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Thursday, January 12, 2012

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, by Demetra George - Astrology for Yourself: How to Understand And Interpret Your Own Birth Chart (1st Edition) (2/18/06), by Demetra Georg

  • Published on: 2006-02-18
  • Binding: Paperback

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Tuesday, January 10, 2012

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Basics Loadbearing Systems, by Alfred Meistermann

Loadbearing systems are the basis of any structure. In order to provide architecture students with an easily understandable introduction to the field of supporting structures, this volume begins with the fundamentals of loads and forces and then moves on to building components and finally to loadbearing systems, together with their characteristic attributes.

  • Sales Rank: #2289383 in Books
  • Published on: 2007-04-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.63" h x .28" w x 6.34" l, .42 pounds
  • Binding: Paperback
  • 86 pages

About the Author

Alfred Meistermann, TU Braunschweig, architectbased inBerlin (www.meistermann-schmaling.de).

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Saturday, January 7, 2012

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I Love Guinea Pigs: Read and Wonder, by Dick King-Smith

"A wonderful celebration of the attributes of guinea pigs... A popular pet and familiar subject is given new vigor and interest through originality, love, and respect." —The Boston Globe

I LOVE GUINEA PIGS is an affectionate guide to the most charming of very small animals. Did you know, for instance, that guinea pigs rarely get sick and love to eat? Or that they love one another and have adorable children too? Portrayed in all thier amiable chunkiness, guinea pigs finally recieve the tribute they so richly deserve.

  • Sales Rank: #49262 in Books
  • Brand: Candlewick Press
  • Model: 942921
  • Published on: 2001-08-01
  • Released on: 2001-08-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.81" h x .13" w x 9.16" l, .32 pounds
  • Binding: Paperback
  • 32 pages

From School Library Journal
Grade 1-3?A perky tribute to the furry little creatures with shoe-button eyes. Pleasantly informative tidbits on their history, care, and feeding may well encourage readers to try a guinea pig as a pet. Those who decide to acquire one will want a more in-depth treatment such as Mark Evans's Guinea Pigs (Dorling Kindersley, 1992), but King-Smith's title makes the perfect introduction to the lovable animals. Jeram's line-and-watercolor illustrations transform fuzzy lumps into curious, cuddly, thoroughly engaging creatures. This title is a cheerful, chatty read-aloud that can stand on its own or be linked with units on pets, mammals, rodents, or other series' entries. It's an absolute must for libraries and homes with resident rodents.?Jody McCoy, Casady School, Oklahoma City
Copyright 1995 Reed Business Information, Inc.

From Booklist
Ages 4^-8. Recalling the hundreds of guinea pigs he's kept as pets over the years, King-Smith writes of the history, physical features, behavior, and personalities of the creatures. Best known for humorous novels based on the adventures of animals, King-Smith knows how to hold a nonfiction audience. Whether discussing the way to make a guinea pig fond of you or the pleasure he takes from looking at the apple tree where his favorites, Beach Boy and King Arthur, lie buried, King-Smith knows how to talk without condescension about things that matter to children. Jeram's deft line drawings, brightened with watercolor washes, complement the simple, conversational tone of the text. Carolyn Phelan

Review
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0 of 0 people found the following review helpful.
A fun book for kids to read or as a read ...
By Margaret Gutierrez
This is a very cute and informative book for guinea pig lovers. A fun book for kids to read or as a read aloud. :)

11 of 11 people found the following review helpful.
An excellent introduction to the care of guinea pigs!
By A Customer
I bought this book for my daughter just before we got her first pets, two guinea pigs! The pictures are lovely and the book covers guinea pig likes and dislikes, as well as their basic needs from vitamin c to clean water. The best part though is the author's continued assertation that guinea pigs love to be cuddled!

19 of 19 people found the following review helpful.
The most wonderful book on Guinea Pigs I've ever encountered
By A Customer
I do research on every animal I own and this was one of the most informative books I have ever found. The animation is extrordinary and it has made my daughter aware that books can help us all in raising our animals properly. I don't know how many times we have referred to it for one question or another about our guinea pigs. We also love to just go back and look at the pictures because they make us smile. A wonderful childrens book, and if I do say so myself, it is great for adults too. I am so very glad we found this book and bought it. I would highly recommend it to anyone getting or already having a guinea pig. Jackie and Kathy Fisher

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Tuesday, January 3, 2012

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  • Published on: 1709
  • Binding: Hardcover

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Saturday, December 31, 2011

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Death Note, Vol. 1: Boredom, by Tsugumi Ohba

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Death Note, Vol. 1: Boredom, by Tsugumi Ohba

Light tests the boundaries of the Death Note's powers as L and the police begin to close in. Luckily Light's father is the head of the Japanese National Police Agency and leaves vital information about the case lying around the house. With access to his father's files, Light can keep one step ahead of the authorities. But who is the strange man following him, and how can Light guard against enemies whose names he doesn't know?

  • Sales Rank: #122065 in eBooks
  • Published on: 2011-05-25
  • Released on: 2011-05-25
  • Format: Kindle eBook

From the Publisher
- Over 2.8 Million copies sold to date in Japan. - Characters from Death Note also seen in Japense Video Game Jump Superstars!

About the Author
Author: Tsugumi Ohba
Born in Tokyo, Tsugumi Ohba is the author of the hit series Death Note. His current series Bakuman is serialized in Weekly Shonen Jump.



Artist: Takeshi Obata
Takeshi Obata was born in 1969 in Niigata, Japan, and is the artist of the wildly popular SHONEN JUMP title Hikaru no Go, which won the 2003 Tezuka Osamu Cultural Prize: Shinsei New Hope award and the 2000 Shogakukan Manga award. Obata is also the artist of Arabian Majin Bokentan Lamp Lamp, Ayatsuri Sakon, Cyborg Jichan G., and the smash hit manga Death Note. His current series Bakuman is serialized in Weekly Shonen Jump.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Love this box set
By T. J.
Love this box set. I was considering buying the Death Note series in the "Black" editions which feature multiple volumes in one binding, but I am extremely pleased I chose this option. Having all 12 volumes is great for any collector, and the box is sleek and sturdy. The "how to read" (Volume 13) is great for anyone new to the series. My only critique (if it even is one) is that the little black pamphlet that comes with the set is a bit flimsy. Still, a must for any fan of the series.

1 of 1 people found the following review helpful.
L, do you know gods of death love apples?
By Matthew Morgan
This is one box set you NEED to own if you're going to collect manga. The Death Note series is among the best out there, and this collects the whole series in an attractive, compact box. For those of you who have already read through the series and are looking to buy, go ahead and buy it. You won't be disappointed. For those who haven't read through this series yet, I'll let you know why you should.

Death Note is about a role model high school student named Light Yagami, who is tired of living in a world filled with evil. Being the son of someone in the police force, he sees the failures of the justice system daily. Criminals fall through the cracks of the system, leaving them free to commit more crimes or to escape punishment for previous ones. During school one day, while going through all of this in his head, he notices a notebook outside of the classroom window. After picking it up and taking it home, he learns that it is a Death Note, a notebook that will kill someone if their name is written on its pages. He passes it off as a joke at first, but when the person whose name he writes in the notebook dies, he starts to use the notebook to further his goals of ridding the world of evil. Criminals start to die off one by one, all by heart attacks. The public is divided in their stance on the killings. Some people revere the killer as a hero, while others say the killer is nothing but a mass murderer. The killer comes to be known as "Kira". Law enforcement agencies scramble to find Kira, and when a genius detective, L, shows up on the scene, Light's wits are put to the test. How can someone prove he is a killer when all he uses is a notebook? How will he outwit L? It is here that the series turns into a clever game of cat and mouse.

Without spoiling anything, the series does have its flaws. The series takes a massive turn for the worse at the halfway point, but still manages to build up to a satisfying conclusion. Some of the characters could have used more dialogue, as the series is more about pushing the plot forward than building characters up (though it still does a good job). Some of the twists in the later half fall a bit flat, and the stakes are raised a bit too high too soon. Overall, though, these problems are far outshined by the positives. Death Note is a great thriller, with good characters, surprisingly good humor (given the dark tone of the story), and it even manages to address some real-world issues. What is justice? is it the laws we have in place now, or is it killing off all evildoers? What is considered a sin worth dying over? It manages to tackle these subject matters without getting preachy, and all the while keeping you interested past religious/political undertones. Honestly, this series is the definition of an instant classic, only bettered by the live action movies. $60-70 for this series is a steal. Why don't you own it yet?

3 of 3 people found the following review helpful.
Fantastic product for a fantastic price!
By That One Guy You Think You Might've Met Before
When I got this box set of the whole Death Note manga, I wasn't quite sure what to expect. Never having read the manga or seen the anime before, I really didn't even have any specific expectations for this product to begin with. However, from the second I opened this box and rifled through its contents, I'm pretty sure it's safe to say that this has to be one of the best things I've ever bought here on Amazon.com. I'll go through some of the reasons why I consider this a great, no, a FANTASTIC buy and why you should get it if you're into Japanese manga, Death Note, or are just bored and would like something fun (and very entertaining, might I add) to read. Let's begin:

THE BOX: The set itself is a 5.5 x 10.2 x 9.1 inch, 6.8 pound (yes, I had to look that all up) box with a carrying handle on top. There are a pair of Velcro circles on top where you can open the box up in two folding sections and easily close it up again. When opened up, the inside is divided into 2 sections: a very large section for volumes 1-12 of the manga and the How to Use It booklet, and a small space for Death Note Vol. 13 - How to Read. There is just enough space for everything in here, so unless you have several books out of it at a time, you won't have to worry about anything falling over or getting jostled around when carrying it. Plus, being the size and weight it is, it isn't too bulky or heavy and should be quite suitable for traveling. Also, there's a lot of (what I presume to be) Obata's original artwork on the outside, which, in my opinion, is some of the best out there.

MANGA VOLUMES: All 12 volumes of Tsugumi Ohba and Takeshi Obata's addictive series are included in this box. Each volume is about 210 pages in length and, with the exception of volumes 1, 11, and 12, all contain 9 chapters of the total 108 in the series. Volume 1 only has 7 chapters while 11 and 12 each have 10. Within each of these volumes is a summary of what happened previously and a preview of what's to come in this volume, a table of contents for the chapters, the chapters themselves, and some of the obligatory advertisements at the end (and beginning, as well). As this is Japanese manga (translated to English, of course), the pages are both in black and white and read from right to left. The only exception to the "black-and-white" rule is the front/rear covers of each volume, which have beautifully colored illustrations drawn by the series' artist and co-owner, Mr. Takeshi Obata. Many people who enjoy anime/manga will admit that Death Note was their "starter" series, or the series that originally got them hooked on the genre in the first place, and this is perfectly understandable. On one hand, Mr. Obata's writing is brilliant and incredibly detailed. One of the things Death Note is famous for is its heavily dialogue, and the manga can definitely attest to that. Not only is there a lot of character-to-character dialogue, but a lot of focus on their thoughts and emotions, as well. The character development, dialogue, plotline, and other certain themes make the series come together in a most amazing manner and will definitely have you hooked by the end of the very first chapter. On the other hand, Mr. Obata's illustrations will amaze, thrill, and maybe even scare the hell out of you. It's not your typical manga drawings where you expect everything to look cartoon-ish and sort of like a comic; every panel is filled with mind-blowing, careful detail that almost makes everything appear realistic. As stated before, Mr. Obata is probably one of the best, most famous manga artists out there because of his skill and incredible attention to detail that few others in the world are able to match.

DEATH NOTE VOL. 13 - HOW TO READ: After having read the series, you may still have some questions or feel curious about certain aspects of the series, such as how it was started or how certain characters were created. Look no further than the 13th volume of Death Note, which is basically an encyclopedia database of the series. Slightly larger in height (maybe an inch or so) and pages (somewhere around 240-250, I imagine), this volume is filled to the brim with facts, opinions, and bonus content that will most likely help you understand and enjoy Death Note even more. Within this volume, you'll find character bios, interviews with co-creators Tsugumi Ohba and Takeshi Obata, behind-the-scenes looks at creating the manga, fun trivia and facts you probably didn't know about yet, an extra chapter in the series, the Death Note pilot, and, probably the coolest thing in here, L's true name card tucked away behind the front cover in a cut-away section. It's definitely a really cool part of the series and a very fun addition to the box.

HOW TO USE IT BOOKLET: This is a bonus booklet that contains every rule of the Death Note notebook outlined in its pages. It's pretty small, but still fun to read if you need to catch up on your DN rules. Plus, unless you purchase this online separate from the box, you have a very slim chance, if no chance at all, of finding it in a retail bookstore, so consider it a bonus for getting the box set. ;)

PRICE: For just nearly $60, this complete set is basically a steal, and I'll explain why. If you purchase a single volume of this series online, it will probably cost you about $10. Get it at a bookstore and you'll probably spend at least $15 there. Altogether, if you bought every individual volume of the series, it will more than likely cost you somewhere between $130 and $200, depending on who and where you get them all from. Now consider this: by getting this box set for(about) $60 with everything previously mentioned included inside, you'll save at least 50%, if not more than that, from what you would if you got all of these separately. Really, if you're thinking about getting the complete series, there's really no logical reason why you shouldn't get this box set.

All in all, this is a great buy and a great deal, and if you're a fan of Death Note and want to complete your collection for the manga, THEN BUY THIS SET! I guarantee that you will NOT be disappointed!!! ;)

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[X279.Ebook] Download Ebook Heart Physiology: From Cell to Circulation, by Lionel H. Opie

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Heart Physiology: From Cell to Circulation, by Lionel H. Opie

Heart Physiology: From Cell to Circulation, by Lionel H. Opie



Heart Physiology: From Cell to Circulation, by Lionel H. Opie

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Heart Physiology: From Cell to Circulation, by Lionel H. Opie

Thoroughly revised and updated, this Fourth Edition is the only current book that integrates cellular and subcellular elements of cardiovascular physiology in the analysis of physiologic and pathophysiologic responses. In straightforward terms, with more than 600 diagrams and illustrations, the book explains the key principles crucial to understanding how the cardiovascular system and its components function and malfunction.

For this edition, Dr. Opie has enlisted eight internationally eminent co-authors and added a new chapter on cell signaling. The chapters on physiology of the ECG and arrhythmias contain many more ECGs. More than half of the illustrations—including 12 color plates—are new.

  • Sales Rank: #1477276 in Books
  • Published on: 2003-12-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.42" h x 6.36" w x 9.66" l,
  • Binding: Hardcover
  • 640 pages

From The New England Journal of Medicine
Cardiovascular disease is still the chief cause of death in our society. It is therefore not surprising that the field of cardiovascular science continues to expand rapidly, particularly at the cellular and subcellular levels. This expansion can cause difficulties for clinicians and medical students. Yet an understanding of the "new" physiology is essential for the proper use of new forms of medical technology and pharmacologic agents. It is in this context that Lionel Opie's opus expertly integrates cellular and subcellular elements of cardiovascular physiology in an analysis of physiologic responses.

The book starts with an overview of the cardiovascular system, including descriptions of electrophysiologic principles, excitation-contraction coupling, and mechanisms of receptor and signal transduction. The discussion of these mechanisms then leads to a review of cardiac function and finally, to an integrative analysis of the circulation and pathologic conditions that affect it. A particularly strong feature of this book is that the discussion always goes back to cellular and subcellular mechanisms, maintaining the connection between cellular physiology and overall integrative physiology.

An omission from this otherwise comprehensive book is a discussion of molecular mechanisms. There is nothing on transcriptional and translational regulation of enzyme systems and receptors, nor is there much information about new experimental models, including transgenic animals. Perhaps the next edition will rectify this oversight.

This book is well written. Each chapter has numerous figures, a large proportion of which were prepared especially for this new edition. There are also many summary tables. A minor criticism is that the abundant figures, some of which are redundant, can cause confusion by illustrating the same point in different ways.

Dr. Opie has given this book a very nice scholarly touch by placing a quote at the beginning of some chapters and by including historical notes throughout the text. Each extensively referenced chapter allows the reader to look up the primary sources and learn about any of the subjects in more detail.

The book has been designed to work as a textbook. Each chapter ends with a summary of the major points and sets of questions for students and cardiologists in training. This makes the book ideal not only for students and trainees but also for cardiologists who want to review cardiovascular physiology and the principles underlying new therapeutic agents.

How does this book relate to the book by Arnold Katz with a similar name, Physiology of the Heart (Second edition. New York: Raven Press, 1992)? Opie deals with this in his preface. He says that his book should be viewed as a companion to and not a competitor of Katz's book and other cardiology textbooks. I completely agree. Opie's book provides information on pharmacology and integrative physiology that complements information on mechanisms related to contraction and energetics discussed in Katz's book. But other cardiovascular textbooks contain more clinical and therapeutic information.

The one fault I find with this book is the lack of appreciation of the integration of the heart with the venous circuit and of the effect of this integration on cardiac function. For example, in the section on cardiac output and exercise, the author states, "During dynamic exercise, it is the increased heart rate that provides most of the adaptation. In addition, there is an increased venous return, which acts by the Frank-Starling mechanism." Since cardiac output must equal venous return in the steady state, any increase in cardiac output must equal the increase in venous return. There is no additional increase in venous return. The failure to recognize this point leads to a number of weaknesses in the integrative sections and sometimes to a failure to appreciate which cardiac variables are independent and which are dependent. However, this point does not detract from the overall usefulness of this very fine book.

Reviewed by Sheldon Magder, M.D.
Copyright © 1998 Massachusetts Medical Society. All rights reserved. The New England Journal of Medicine is a registered trademark of the MMS.

Review
Circulation, 21-SEP-04, Volume 110, Issue 12, William H. Barry, MD, University of Utah Health Sciences Center, Salt Lake City, UT -- "Many excellent basic cardiovascular science and clinical cardiology texts are available to help the academic or practicing cardiologist keep abreast of the rapid developments in these areas. Few, however, combine a lucid and up-to-date description of new and established findings in laboratory research with an informed discussion of their clinical relevance to the pathophysiology and treatment of cardiac disease. This new edition of Dr. Opie's highly regarded book does this extremely well..." "I believe this book should be required reading for 1st-year cardiology fellows and will be very useful as well to the established cardiologist wishing to maintain a current knowledge base in cardiovascular science that is relevant to their practice."-Circulation

Most helpful customer reviews

6 of 6 people found the following review helpful.
Heart Physiology
By Mark D. Kittleson
We just completed using this text in a study group setting. I have about 25 years of cardiovascular pathophysiology background but had never read through this book in detail so I looked forward to reading it. Unfortunately, I was very disappointed. Physiology, especially cardiovascular physiology, is a logical discipline. Heart Physiology, however, is not written in a logical fashion in many places, especially in the organ physiology and pathophysiology sections. In fact, in places the presentation borders on being incoherent. Material is repeated and sometimes this information is contradictory. Some material in the pathophysiology sections is just plain wrong and in others is misleading. Needless to say I am currently searching for a replacement for next year's group.

6 of 6 people found the following review helpful.
Perfect for the young cardiac physiologist
By A Customer
This book is perfect for the young cardiac physiologist. My interests are concentrated on the metabolism of the heart and while the Author has spent many years of research on glucose metabolism this book gives an excellent broad based understanding on heart physiology. It is considered the "bible" in the lab I work in. Well recommended to undergraduate as well as postgraduate students looking for clear explanations on different concepts and theories regarding the heart.

0 of 0 people found the following review helpful.
Great Book
By Harry
If you want to know more about the heart that you have then buy this book.
It is well worth the price that is being asked of it.

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